Thanks to mobile, people now expect to get what they want, when they want it. This evolution in consumer behavior requires marketers to stay a step ahead — because with heightened empowerment comes heightened expectations for every experience. And people expect those experiences to be useful, personal, and frictionless. So, we […]
Something new coming up from PayPal company. They are adding new concept features to your PayPal.Me in the near future. Soon it will be even easier to get paid. Your link will appear in your friends’ and customers’ PayPal address books so they can be sure they’re sending money to […]
Consumers today are shopping everywhere at any time on any device from the moment of inspiration to the final purchase. It’s no longer as important for a shopper to be present in a retailer’s space, as it is for a retailer to be present wherever and whenever someone is shopping. […]
In today’s mobile world, the World Cup has become an event that not only spans cultures but spans screens. With an abundance of soccer content at their fingertips, fans are becoming super fans. They’re turning to their devices to learn about their favorite players, relive key moments, and school themselves […]
THINK INTERNATIONAL In the last four years, India’s internet population has almost doubled to 430 million. The number of internet users who conduct digital transactions online, however, is still relatively low: only 1 in 5 shop online, 1 in 6 book travel packages online, and even fewer pay for video […]
Self-empowering is defined as one of the key elements of leaders personality and managers attitudes. It means that everyone has own potential and talents and should know it. It means that everyone is individual and knows herself/himself. If you know yourself, you individualism and own model of motivation, behavior and […]
Why video promotion & online presence matters If anything, consumers are paying more attention than ever before. What has changed, however, is their tolerance for time wasters. What does this mean for advertisers? It means attention is available, but the bar has been raised. If you really want someone’s attention, […]
The way B2B buyers research and shop has changed dramatically in the last five years. The days when buyers would simply visit their local B2B store, talk with their sales rep, or order through a catalog are disappearing. In fact, recent research shows that on average, 67% of purchases for […]
What’s your reason for getting up in the morning? Just trying to answer such a big question might make you want to crawl back into bed. If it does, the Japanese concept of ikigai could help. Originating from a country with one of the world’s oldest populations, the idea is […]
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