With people now spending significantly more time online, the notion of maximizing your brand’s digital presence has become a necessity. If you’re not reaching and engaging potential customers across a purchase journey that’s increasingly online, you can be sure another brand is. Becoming more digitally mature can feel like a […]
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This year’s EDEN Research Workshop was planned to be hosted by the prominent Universidade Abierta the Portuguese Open University, in the beautiful city of Lisbon. Faced with the challenges of the COVID-19 pandemic, EDEN is organizing this workshop fully online, taking the full advantage of the virtual environment with an […]
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Tesla CEO Elon Musk recently traveled to Germany and met with Volkswagen Group Chairman Herbert Diess. The meeting was widely reported and naturally sparked speculation about a potential partnership as Volkswagen is launching its electric vehicle offensive. However, Diess dismissed the idea in a LinkedIn post saying “Just to be […]
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As marketers, we frequently mention how being flexible helps us capitalize on shifting market dynamics, changing customer demands, and competitive threats. But in reality, most of us are working to a precise marketing plan driven by a budget and a strategy that was locked down months in advance. Tiny shifts […]
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Did you know that 9 in 10 organisations across the UK are lacking digital skills*? Digital skills gaps have long been a challenge for businesses and the recent Covid-19 pandemic has brought these gaps into sharper focus. Therefore, businesses are recognizing the need to adapt to both the short and […]
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We spent a minute with Renato Fernandez, the chief creative officer of TBWA\Chiat\Day Los Angeles. What’s one surprising thing you’d find on his desk? Watch the interview to find out.
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On 14 June 2020 WHO and all countries celebrate World Blood Donor Day. The need for safe blood is universal. Safe blood is critical both for treatments and urgent interventions. It can help patients suffering from life-threatening conditions live longer and with a higher quality of life and supports complex […]
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PwC CEE corporation representatives invited CEO of Concept International, Stefan Concept, to join them on a webcast with special guest Daniel Dines, CEO of UiPath. The webcast takes place Tuesday 9 June at 15:30-17:00 CET. This was the first PwC CEE client webcast on trends in the technology, media & telecommunications (TMT) sector. […]
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Creativity thrives under constraint. And with much of the world now adopting physical and social distancing norms, “constraint” is taking on new meaning. Business, now done at home, is anything but usual. This is particularly true for creatives, whose craft is inspired — and facilitated — by going places, experiencing things, […]
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