Once upon a time
A traveler signed up for your travel loyalty program. They started giving you more and more of their annual category spend. They earned points; they understood your brand; and they lived happily ever after as a loyal travel rewards member. This travel fairy tale is now about as common as dial-up, Walkmans, and VCRs.
Today, people have more booking options than ever at their fingertips
And marketers must evolve their strategies to meet customers where they are. That’s why it’s time for travel brands to rethink loyalty. Loyalty has become synonymous with points, freebies, and membership discounts. Those benefits drive massive loyalty sign-ups, but the problem is, those same people may also be signing up with every one of your competitors.
Here’s an idea
Separate your travel loyalty program from your understanding of retention and customer lifetime value. Google partnered with research consultancy Greenberg to understand just how loyal today’s frequent travelers are. Spoiler alert: not very.
When choosing which brand to travel with first on the top in mindset of a client is Service and than Easy-to-use website, Online reviews as well as Google Local Guides platform integrated with gMaps. Now days, guides influencers are much more important for leads and clients as well. They say Let’s guide online and have an interesting journey.