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How intent is redefining the marketing funnel

Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments. People turn to their devices to get immediate answers. And every time they do, […]

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Measure calls to your local business locations

When shoppers need or want an item immediately, 80% of them will choose to visit a nearby store. In addition, mobile call volume to businesses continues to surge and is predicted to reach 169 billion calls by 2020, a 35% increase from 2018. Local Guides territory According to the popular […]

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