Forget everything you know about the marketing funnel. Today, people are no longer following a linear path from awareness to consideration to purchase. They are narrowing and broadening their consideration set in unique and unpredictable moments.

People turn to their devices to get immediate answers. And every time they do, they are expressing intent and reshaping the traditional marketing funnel along the way.

Meet Stephan Concept

Stephan’s international journey is one of the thousands that helped us discover how intent is reshaping the marketing funnel. As you can see, his digital road to purchase is anything but predictable.

In Hotel Industry Google spot opening…Coming soon.

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