In investor speak, a Unicorn is a privately owned business that grows to be worth over a billion dollars. The reason it’s called a Unicorn, of course, is that there are very few of these businesses around. They’re almost as difficult to find as a mythical creature. Unicorn marketers don’t […]
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Create and Optimize Effective Shopping Campaigns
Consumers today are shopping everywhere at any time on any device from the moment of inspiration to the final purchase. It’s no longer as important for a shopper to be present in a retailer’s space, as it is for a retailer to be present wherever and whenever someone is shopping. […]
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