Consumers today are shopping everywhere at any time on any device from the moment of inspiration to the final purchase. It’s no longer as important for a shopper to be present in a retailer’s space, as it is for a retailer to be present wherever and whenever someone is shopping.

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Shopping campaigns strategy that delivers on your marketing objectives and, ultimately, gets in front of today’s constantly connected shoppers. Let’s guide online.

However, personalised services and tailored content aren’t the only aspects of life as a consumer that can carry over into life as a B2B buyer, influencer or decision-maker.

I had some inspiration from the KISSmetrics Infographic of the Linkedin Week. While I was reading article by Jane Flemington on the marked pro network, noticed aspect use of color in B2B marketing, and here are just a couple of thoughts that struck me from a glance through this infographic:

  • Colour has a massive influence over brand and product choice (over 80% of shoppers describe it as a factor in what they buy – can those people really make themselves color blind when making B2B decisions?)
  • Different cultures have different color cues (the data in this infographic relates to North America and there’s some cross-over to the UK and Western Europe, but it’s definitely worth researching the nuances of color in your market).
  • Colour has an obvious role in your brand identity, logo, and owned properties like your website and blog – but the powerful influence that it has means you should also try experimenting with it in content. A/B test different colors in infographics, illustrations, and images and see how they resonate with different audiences.

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