With people now spending significantly more time online, the notion of maximizing your brand’s digital presence has become a necessity. If you’re not reaching and engaging potential customers across a purchase journey that’s increasingly online, you can be sure another brand is. Becoming more digitally mature can feel like a […]Read More
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We spent a minute with Renato Fernandez, the chief creative officer of TBWA\Chiat\Day Los Angeles. What’s one surprising thing you’d find on his desk? Watch the interview to find out.Read More
Ad blocking is bad news for everyone in digital advertising, including publishers who depend on ad revenue to fund content and advertisers trying to connect with audiences. But ad blocking is really a symptom of a broken user experience — one that marketers, agencies, publishers, and ad technology providers must […]Read More
The way B2B buyers research and shop has changed dramatically in the last five years. The days when buyers would simply visit their local B2B store, talk with their sales rep, or order through a catalog are disappearing. In fact, recent research shows that on average, 67% of purchases for […]Read More