Ad blocking is bad news for everyone in digital advertising, including publishers who depend on ad revenue to fund content and advertisers trying to connect with audiences. But ad blocking is really a symptom of a broken user experience — one that marketers, agencies, publishers, and ad technology providers must work together to help fix.

Ad format dos and don’ts

Thanks to extensive research by the Coalition for Better Ads, we now know which ad formats and experiences users find the most annoying.

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