Webinar about digital marketing is organized within the Green ICT Development – GIVE project, which is co-funded by European Union funds (COSME).

The project Green ICT Development (GIVE)

aims to increase the global competitiveness of SMEs by boosting the emerging industries development and SMEs performance on global markets. With this project we help SMEs to find the right partners, to create common knowledge base for internationalization and marketing and to produce globally competitive products and services.

Four trainings will be carried out in order to provide practical assistance within the project. They will be focused on basic skills and knowledge about the internationalization. The first of them is the webinar about Digital marketing – it will be focused on digital marketing instruments and the opportunities to promote companies and their products abroad.

Date: August 30, 2018,
Time: 10.00 EET

REGISTER HERE: https://automotive.us16.list-manage.com/subscribe?u=a37f8ab67b74e716c68080e43&id=87a60287d5

The main topics of the training will be:

1. What is Digital Marketing;
2. Bayer Personas and why is important to your digital approach;
3. Digital Marketing channels and how to use them effectively for your business:
4. Why Digital Marketing should be a part of your Marketing strategy?

The webinar will give you the opportunity to learn about best practices. The facilitators will provide useful tools that would help SMEs in digital marketing. We kindly request to confirm your participation no later than August 27, 2018.


Nikoleta Miteva is a professional Marketer from Bulgaria with more than 5 years of business experience in Marketing, Employer Branding, Human Resources, with a emphasis in Digital Marketing.
She has been working in the Employer Branding and Digital Marketing fields for more than 3 years. During this time she was a part of many creative teams. She has executed multiple projects with some of the largest Bulgarian employers in Automotive, IT, Finance, and Logistical sectors.

Nikoleta’s bachelor’s degree is Organizational Psychology from “New Bulgarian University.” She also has B2B Digital Marketing and Digital Marketing Specialization from “Software University.”
As a part of several NGO organizations, Nikoleta had the opportunity to be a trainer of few trainings on different topics: Personal Branding in Digital”, “Elevator Pitch”, “Alternative job searching in Digital”, etc..

Kaloyan Gadzhev is a Managing Partner in CreateX, digital performance agency where he is responsible for project management and advice his clients how they can make most of their digital opportunities and include them in the marketing mix. He has more than 5 years of experience in digital marketing with both B2C and B2B businesses. He is experienced with content marketing and Google’s marketing products, tracks and uses customer data in every stage in his campaigns to increase performance. Co-founder of the online media Uspelite.bg where responsible for digital presence, sales and partnerships.

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