With the holidays fast approaching, online shopping is top of mind for people. But, while nearly half of shoppers say they’d do all of their holiday shopping online if they could, 61% say they would rather shop with brands that have a physical location than with brands that are online only. Nearly 80% of shoppers will go to the store to buy when there is an item they need or want immediately.

Which means it’s doubly important at this time of year for retailers to better connect their online and offline experiences.

Here are a few questions to ask yourself:

Is your store making products easy to find and readily available? If not, the next retailer is just a mobile search away.
Is it worth the trip? Traveling to a store isn’t always convenient, so help your store stand out by offering interesting experiences and valuable expertise.
How does your store complement your website? Be there for customers no matter where they are by designing experiences that harness the unique benefits of both online and offline channels.

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