The Code of the Extraordinary Mind explores the following idea

What if everything we think we know about how the world works—our ideas of love, education, spirituality, work, happiness, and love—are based on Brules (bullsh*t rules) that get passed from generation to generation and are long past their expiration date?

This book teaches you to think like some of the greatest non-conformist minds of our era, to question, challenge, hack, and create new rules for YOUR life so you can define success on your own terms.


makes a case that everything we know about the world is shaped by conditioning and habit. And thus, most people live their lives based on limiting rules and outdated beliefs about pretty much everything—love, work, money, parenting, sex, health, and more—which they inherit and pass on from generation to generation.

But what if you could remove these outdated ideas and start anew? What would your life look like if you could forget the rules of the past, and redefine what happiness, purpose, and success mean for you?

In the book, I then lay out 10 principles for redesigning your life and upgrading your world view so that anyone can set out on the path to be extraordinary.

“The Code…”

has gone on to become a New York Times Bestseller, the #1 Audiobook in Australia, and in 2018 was even nominated for Business Book of the Year in Russia. It’s since been translated into 20 languages.

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