Google Marketing Live 2019: A Shift in Mindset Concept

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Concept International team joining day 1 of Google Marketing Live 2019

Amazing speech and ads innovations keynote this Year said Milan Nikolic, frontman of Chalk Concept international team. Here are some eye catching insights:

We are tune in today to meet business leaders from Fenty Beauty, Fabletics, ADCOLOR and YouTube in our “Inclusion Works” panel discussion. Hear from industry luminaries about their perspectives on the future of retail, travel, finance and auto.

Artwork by Jefferson Cheng, Google Illustrator

Google Marketing Live team can’t wait to see Stephan Concept there! He register today to access exclusive content during the event and join for the Ads innovations keynote where 10+ new digital marketing products will be announced. He join them throughout the week to engage directly with product managers and learn new best practices.

Premium online live session

A Shift in Mindset for the rebroadcast of a Q&A between Think with Google’s editor-in-chief, Bethany Poole, and Marie Gulin-Merle, global CMO of Calvin Klein, on the mindset shift from “digital marketing” to “marketing.

The Future of Growth in the Travel Industry

Traveler expectations and complexity in the customer journey continue to grow, but the opportunity to innovate in Travel is greater than ever before. Travel brands that embrace data as a foundation for their business, lean into automation and break down internal silos will be best positioned for future growth.

The Future of Growth in Financial Services

Financial consumers are demanding more than ever before. They expect personalization and help every time they interact with a brand. To comply, business must deliver great experiences at every touch point — and it’s up to marketers to lead the charge. This means challenging the brand to move past the narrow lens of focusing only on traditional KPIs, and focus instead on identifying and nurturing consumer relationships. Then, businesses can uncover new customers, new value, and new growth.

The Future of Retail with Andreessen Horowitz

Technology has significantly changed retail over the past decade. We’re now on the cusp of new, major platform shifts – like machine learning – which will dramatically impact swaths of retail, manufacturing, marketing, and entertainment. Benedict Evans, partner at Andreessen Horowitz, will explore what’s in store for these key industries and beyond, as technology begins to tackle bigger problems, in harder markets, at deeper levels.

Driving Growth Through Cross-Tier Coordination

The car shopper’s path to purchase is no longer linear and as a result, auto brands are forced to think differently about the way they engage customers. No longer can brands create siloed marketing strategies across tiers and platforms. In order to drive growth, leading brands are starting to connect their data across tiers. Hear from Tom Laymac, Fiat Chrysler’s Global Director of Digital, share how FCA is driving cross-tier coordination and seeing initial success as a result.

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