Why is viewability so important for the entire digital advertising ecosystem? It’s about trust.
Be sure your ads are being seen. It seems pretty straightforward. If an ad isn’t seen, it can’t have an impact. Yet for years now, marketers, ad agencies, publishers, and tech companies working in the digital ad space have been grappling with the issue of viewability.
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Influencer marketing started to become more popular. According to Sprout Social two of the biggest challenges are finding influencers and managing the relationships.
Put simply, viewability is a measure of whether or not an ad had a chance to be seen by a person. Mainstream with Concept ads supports the IAB and MRC definition of viewability: A minimum of 50% of the ad must be in view for a minimum of one second for display ads or two seconds for video ads. It’s about trust.
Viewable impressions
as a currency and a form of measurement provide advertisers transparency into how efficient their media investment is.
To help you get a handle on viewability, we’ve just publish our Measuring Viewability point. The cPanel provides statistics about your use of the hosting service. These statistics are easy to access once you login to the cPanel interface through server or just contact your marketing agent.